Family Entrepreneurship Schools Tournament
A case competition connecting high school talent to family businesses
Upper-secondary students in Jönköping Region solve real challenges in a family business from the region. The best teams meet in a final at Jönköping International Business School.
Stage 01 — January–February
Teams solve a case built on real challenges in a family business from the region.
Teachers build the case into their regular teaching. Students work in teams and finish with a video presentation of their solution.

Scope
6–8 lessons over 3–4 weeks. CeFEO provides the case, a teaching guide and ready-made lesson plans.
Case themes
- sustainability
- entrepreneurship
- leadership
- succession
Submission
A 5–7 minute video presentation, recorded in front of the class with supporting slides, in Swedish or English. Teachers choose which teams go on to the semifinal.
Stage 02 — March
A jury assesses every video presentation and picks two teams per school for the final.
The jury includes representatives of CeFEO, Jönköping Municipality and local stakeholders. Every team is assessed against the same four criteria.
Assessment criteria
| Relevance: the team has understood the challenge and fitted the solution to the company | 25 p |
| Innovation and usefulness: the solution is novel and useful | 25 p |
| Feasibility: the solution is realistic and lasts over time | 25 p |
| Presentation: well prepared, convincing and engaging | 25 p |
| Total | 100 p |
Stage 03 — April
The best teams meet at JIBS for a two-day final in English.
The final coincides with other entrepreneurship events at JIBS. Finalists receive a new case on the same family business as in stage 1.

Support before the final
Master's students at JIBS can coach each finalist team, in consultation with the team's teacher.
The jury
CeFEO, the family business behind the case, Jönköping Municipality and other stakeholders pick the winner and runner-up.
Prize
SEK 5,000
for the winning team. JIBS students in the audience can also vote for the best presentation.

About FEST
Family businesses are the backbone of Småland
But how do we make sure tomorrow's talent notices them?
FEST brings family business into Swedish upper-secondary school. Students discover what family businesses do, why they matter locally and how to build a career with them. The teaching material comes from the Centre for Family Entrepreneurship and Ownership (CeFEO) at Jönköping International Business School.
Who it is for: second-year upper-secondary students in Jönköping Region.
What participants say
Voices from students, teachers and family business owners who have taken part in FEST. Translated from Swedish.
Students
- Very motivating
- Interesting subject
- I recommend it to others
- Nice to represent our school
Teachers
- The students appreciated the project, and it was pitched at the right level
- It gives an insight into local business life, which students recognise and which motivates them
Family business owner
- I got so many good ideas that I can use




Calendar 2027
The activities before and during FEST 2027.
Dates not yet set are marked and will be filled in once confirmed.
Date to be added
Workshop for teachers
Workshop on family business and case teaching for teachers at the participating schools.
JIBS
Date to be added
Introduction in the schools
Teachers and CeFEO present the competition to the students.
Participating schools
Date to be added
Lecture and campus visit
Introductory lecture on family business for all participating students, with a campus visit.
JIBS
January–February 2027
Stage 01 – Case study in school
Teams work on the case in class. Exact weeks to be added.
Participating schools
Date to be added
Submission deadline
Teachers send the selected teams' video presentations to CeFEO.
Online
March 2027
Stage 02 – Semifinal
The jury assesses the video presentations. Exact date to be added.
Online
Date to be added
Finalists announced
CeFEO announces which teams go through to the final.
Online
April 2027
Stage 03 – Final at JIBS
Two-day final in English, with the prize-giving. Exact dates to be added.
JIBS
Schools, case and winners
The schools that took part in each edition, the family business behind the case, and the teams that won.
Participating schools 2027
- To be added
- To be added
- To be added
Case 2027
- Company
- To be added
- Website
- To be added
Winners 2027
The winners will be chosen at the final in April 2027.
Participating schools 2026
- To be added
- To be added
- To be added
Case 2026
- Company
- To be added
- Website
- To be added
Winners 2026
- Winner
- To be added
- Runner-up
- To be added
- Best presentation
- To be added
Participating schools 2025
- To be added
- To be added
- To be added
Case 2025
- Company
- To be added
- Website
- To be added
Winners 2025
- Winner
- To be added
- Runner-up
- To be added
- Best presentation
- To be added
Organisers and sponsors
FEST is organised by CeFEO at Jönköping International Business School. We thank our partners and sponsors.
- Organiser

- Partners



- Sponsors



Contact
Would your school like to take part?
Do you teach at an upper-secondary school in Jönköping Region, or run a family business that would like to contribute a case? Get in touch with CeFEO.
infocefeo@ju.se